What I’d Fix in an Interior Designer’s Online Strategy
What I’d Fix in an Interior Designer’s Online Strategy (and Why It’s Costing You Clients)
As a digital marketing strategist, I’ve reviewed dozens of websites and online profiles for interior designers — and 9 out of 10 of them are leaving money on the table.
You create beautiful spaces, but if your online strategy isn’t equally polished, you’re likely:
- Getting fewer inquiries than you deserve
- Missing out on local clients who search online
- Getting ghosted after a website visit
Let’s talk about what needs fixing 👇
1. Your Website Is Just a Portfolio — Not a Sales Funnel
Most interior designers treat their websites like a gallery. But here’s the truth:
👉 A portfolio doesn’t sell. A strategy does.
What to fix:
- Add persuasive copy that speaks to your ideal client’s pain points
- Include clear CTA buttons: “Book a Free Call”, “Get a Quote”, etc.
- Feature client video testimonials and case studies
- Use lead magnets like a “Free Interior Design Checklist” to capture emails
2. You Don’t Rank on Google (aka Zero SEO)
Try Googling “interior designer near me” or “interior stylist in [your city]”.
Do you show up? If not, your dream clients can’t find you.
What to fix:
- Optimize your homepage and service pages for local SEO keywords
- Claim and optimize your Google Business Profile
- Add your city/location to title tags, headers, image alt texts, and meta descriptions
3. Your Social Media Has No Strategy
Posting pretty pictures on Instagram isn’t a strategy.
You need a content plan that builds trust, shows expertise, and leads people to your DMs or website.
What to fix:
- Use client transformations, time-lapse videos, and behind-the-scenes reels
- Add strong CTAs in captions (“Want this look in your home? DM me ‘LUXE’”)
- Use Story Highlights to showcase services, testimonials, and FAQs
4. You’re Not Using Email Marketing (Yes, It Works!)
Imagine collecting leads from your website and nurturing them over time.
Most interior designers ignore email — but your next client might just be sitting in your inbox.
What to fix:
- Offer a freebie: “10 Mistakes to Avoid When Designing Your Home”
- Send a monthly newsletter with tips, trends, and featured projects
5. No Positioning = No Connection
If your brand says “I design everything for everyone” — you’re actually speaking to no one.
What to fix:
- Define your niche: luxury homes, boutique cafes, sustainable interiors, etc.
- Tailor your messaging and visuals accordingly
- Use keywords and phrases your ideal client would search for
Final Thoughts
Interior design is a high-trust industry. If your digital presence doesn’t inspire confidence, you’re losing business to someone who does it better — not in design, but in marketing.
🛠️ Want help fixing your strategy?
📩 Get a free mini audit – just contact us or comment “AUDIT” to get started.
