How a Ludhiana Business Doubled Its Leads in 90 Days
Introduction
In early 2025, a Ludhiana-based manufacturing business approached Digital Unicorn with one clear goal — to increase leads and visibility on Google Maps without spending heavily on ads.
Their competitors were dominating local searches for keywords like “industrial valve supplier Ludhiana” and “manufacturing company near me.” Within 90 days, this business saw a 110% increase in inbound calls and web form submissions — purely through local SEO optimization.
Let’s break down how this transformation happened.
The Client & Their Challenge
Our client, Gemax Flowtech, is a manufacturing company located in Industrial Area C, Ludhiana.
Despite having a good website, they faced:
- ❌ Poor visibility on Google Maps
- ❌ Low traffic for local manufacturing keywords
- ❌ Unoptimized Google My Business profile
- ❌ No local backlinks or citation consistency
Their main query: “Why aren’t we appearing for searches like ‘valve manufacturer in Ludhiana’?”
Step 1: Audit & Strategy Development
Before starting optimization, we performed:
- ✅ Technical SEO Audit (Page speed, crawl issues, Core Web Vitals)
- ✅ GMB Audit (Categories, reviews, missing attributes)
- ✅ Local Keyword Research using Semrush + GSC
- ✅ Competitor Benchmarking (against 3 top local manufacturers)
Top Keywords Identified:
- valve manufacturer Ludhiana
- Ludhiana industrial suppliers
- mechanical valve company Punjab
- industrial fittings Ludhiana
We then created a 3-phase SEO action plan:
1️⃣ Fix technical SEO
2️⃣ Optimize GMB & citations
3️⃣ Build content + backlinks around Ludhiana keywords
Step 2: Google My Business Optimization
Here’s what we implemented for GMB:
- Corrected NAP details (Name, Address, Phone) across 20+ local listings.
- Added high-resolution factory images and team photos.
- Wrote keyword-optimized GMB posts weekly.
- Encouraged local client reviews with location-rich keywords.
- Added “Products” and “Services” sections with target keywords like “industrial valves Ludhiana.”
Within 30 days, the GMB profile started showing in the Top 3 Map Pack for primary keywords.
Step 3: On-Page & Content Optimization
We revamped the homepage and product pages with:
- SEO titles containing “industrial valves Ludhiana” and “manufacturers in Punjab”
- Internal linking between service pages and blog posts
- Structured data (Product + LocalBusiness)
- Localized content updates mentioning Ludhiana and nearby industrial hubs
Example:
“Serving clients across Industrial Area C, Focal Point, and Dhandhari Kalan — Gemax Flowtech is Ludhiana’s trusted name in industrial valve manufacturing.”
This immediately strengthened local topical relevance.
Step 4: Local Citations & Backlinks
We built high-quality local backlinks from:
- IndiaMART
- JustDial
- TradeIndia
- Ludhiana Chamber of Commerce directory
- Local blogs featuring manufacturing insights
All backlinks were city-specific, improving map rankings dramatically.
Step 5: Tracking, Reports & Growth
Within 90 days, results were measurable:
| Metric | Before SEO | After 90 Days | Growth |
|---|---|---|---|
| Website Traffic | 420 visits/month | 970 visits/month | +131% |
| GMB Calls | 26 | 55 | +111% |
| Keyword Rankings (Top 10) | 3 | 12 | +300% |
| Leads (Forms + Calls) | 18/month | 38/month | +111% |
Traffic came primarily from Ludhiana and nearby areas like Chandigarh, Jalandhar, and Amritsar — perfect for B2B manufacturing leads.
Step 6: Review Management & Long-Term Impact
Positive reviews with location mentions improved trust signals.
Example:
“One of the best valve manufacturers in Ludhiana — great quality and fast delivery.”
Those reviews, combined with content consistency, maintained rankings even after Google’s March 2025 Core Update.
Key Takeaways
✅ Local SEO can deliver 100%+ lead growth within 3 months — no ads needed.
✅ GMB + Citations are game-changers for Ludhiana businesses.
✅ Consistent posting and local content improve map rankings.
✅ Review optimization = better CTR + authority boost.
Frequently Asked Questions (FAQ)
Q1. Can local SEO really bring leads for Ludhiana-based businesses?
👉 Yes! Over 70% of local searchers visit or call a business within 24 hours.
Q2. How long does it take to see results?
👉 60–90 days for noticeable improvements, 4–6 months for long-term growth.
Q3. Do I need a website for local SEO?
👉 Yes. A GMB profile alone can’t sustain long-term rankings without an optimized site.
Q4. What’s the first step to replicate these results?
👉 Start with a free SEO audit to uncover local ranking opportunities.
Call to Action
🚀 Ready to double your leads like Gemax Flowtech?
Get your free local SEO audit for Ludhiana businesses today!
📞 +91 7340745052 | +91 6280082011
📧 digitalunicorn@zohomail.in
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