Hi-Bird Cycles
Website Redesign
Organic India Chemicals – Ground-Up Website Design & Build
Website Development • Redesign • Conversion Optimization.
About the Project
Organic India Chemicals innovates salt-free dyeing in the textile industry and needed a modern website that showcased:
Category
Manufacturing /B2B
Location
Ludhiana (141001, PB, IN
Date
Feb–March 2023
Clients
Organic India Chemicals
Website
https://organicindiachemicals.com/
Challenge:
Their previous online presence was non-existent. The goal was to build from zero into a professional, informative, and conversion-optimized site for textile mills and international buyers.
Project Summery
- Discovery & Strategy Mapped stakeholder goals: highlight green processes, product lines, lab expertise, and contact points.
- Wireframe & UX Created clear nav: Products, Quality, About, Contact. Added prominent ‘Get a Quote’ buttons and easy access to PDF datasheets.
- Visual Design Chose green+industrial accent palette. Emphasized process imagery: lab equipment, chemical mixing, fabric dyeing.
- Development Built mobile-responsive layout on WordPress. On-page SEO: headings, meta tags optimized for “textile chemicals,” “salt‑free dyeing.”
- Lead Gen Added contact form, CTA buttons, and downloadable product info to capture inquiries.
- QA & Launch Tested speed, forms, SEO. Launched live in week 6 with tracking and monitoring.
Selected Pages & Sections
- Homepage Hero: “Sustainable Textile Chemistry” with intro CTAs
- Why Choose Us: R&D, eco-process, quality checks, lab visuals.
- Products Overview: Textile, Pre-Treatment, Dyeing, Finishing, Rapid & Salt-free processes.
- Quality Assurance: Structured quality control processes.
- About Us: Company mission, engineers, eco‑innovation.
- Contact Page: Easy inquiry form, phone, email, Google‑maps embedded
Project Results & Metrics
- Organic Enquiries: Increased by 3x within first 8 weeks — buyers from Bangladesh, Europe, South America.
- Bounce Rate: Dropped to under 40% (from non-existent benchmark).
- Average Page Load: 2.1 s across desktop/mobile (optimized images, lazy loading).
- Keyword Rankings: “salt-free dyeing,” “textile chemicals India” moved into top 10 within 3 months.
- New Traffic: Average of 20–30 daily visitors within first month post-launch.
Clients Feedback
Ritik / CEO/ Organic India Chemicals
“Our new website perfectly represents our green innovations and has driven legitimate international inquiries.”
Project Takeaway
This site exemplifies how a B2B company with no prior digital presence can:
- Clearly communicate unique processes and expertise.
- Convert passive interest into actionable inquiries
- Build SEO foundations for long-term international lead generation
Inspired to launch or redesign your site for higher-quality leads?