7 Google Business Profile Mistakes That Are Killing Your Local Reach (And How to Fix Them)

🔍 Introduction:

If you’re a small business, real estate agent, or FMCG brand trying to grow in Ludhiana, Delhi, Dubai, or anywhere in India or UAE, your Google Business Profile (formerly Google My Business) might just be your most powerful, underused tool.

Unfortunately, most businesses make critical mistakes that keep them buried in local search results.

In this post, we’ll reveal the 7 most common GMB mistakes (and how you can fix them fast to drive more visibility, traffic, and sales).

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🚫 Mistake #1: No or Incorrect Business Category

Your GMB category is how Google knows where to show your business.

Fix: Choose one primary category (like Digital Marketing Agency) and up to 2 relevant secondary categories (Website Designer, Marketing Consultant).

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🚫 Mistake #2: Inconsistent NAP (Name, Address, Phone)

Google values consistency. Mismatched contact details across sites = bad local SEO.

Fix: Ensure your NAP is identical on your website, GMB, IndiaMart, and directories.

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🚫 Mistake #3: No Google Posts

GMB is not a set-and-forget listing. Lack of activity drops your visibility.

Fix: Post once a week with offers, updates, FAQs, or testimonials.

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🚫 Mistake #4: Poor or No Reviews

87% of users trust reviews more than ads.

Fix: Actively request reviews after each project. Use keywords in responses.

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🚫 Mistake #5: No High-Quality, Geo-tagged Photos

Photos build trust and improve local pack rankings.

Fix: Upload real photos with geo-tags and optimize image file names like seo-ludhiana-office.jpg.

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🚫 Mistake #6: No FAQs

Google crawls FAQ content. Missing them means missing voice search and long-tail queries.

Fix: Add FAQs like:

• Do you serve Dubai and Ludhiana?
• Is your consultation free?
• What industries do you work with?

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🚫 Mistake #7: No CTAs or Links

No action buttons = lost conversions.

Fix: Use CTAs like “Call Now,” “Request Quote,” or link to your landing page or WhatsApp.

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📍 Final Thoughts:

A well-optimized Google Business Profile can drive 3x more local leads, improve trust, and help you dominate the local pack.

At DigitalUnicorn, we’ve helped 100+ businesses rank in the top 3 for “near me” searches.

📩 Ready to get yours fixed? [Contact us now] or book your free audit today.