🦷 Case Study: How Gaba Dental, Model Town, Ludhiana, Doubled Patient Footfall With Local SEO
📍 Introduction
In 2025, more than 70% of patients in India search online before booking a dental appointment. In cities like Ludhiana, the competition among dental clinics is fierce. If your clinic doesn’t show up on Google Maps for searches like “dentist near me” or “best dentist in Ludhiana”, chances are, your patients are choosing your competitors.
This was exactly the challenge faced by Gaba Dental, Model Town, Ludhiana. Despite offering excellent treatments, their footfall was not matching the quality of their services.
🚨 The Challenge
When Gaba Dental approached us, they had:
- ✅ A well-established clinic but low visibility online
 - ❌ No optimized Google My Business (GMB) profile
 - ❌ Few patient reviews, and none optimized with keywords
 - ❌ Weak presence on local directories like Justdial & Practo
 
In short → they were invisible to potential patients searching on Google.
⚡ The Strategy We Implemented
We built a 3-step Local SEO strategy for Gaba Dental:
1️⃣ Google My Business Optimization
- Claimed & optimized their GMB profile with correct address, phone, timings
 - Added services like Root Canal, Braces, Teeth Whitening with keywords
 - Uploaded real clinic photos (interiors, staff, treatment rooms)
 
2️⃣ Review & Reputation Building
- Set up an easy review system for patients
 - Encouraged them to leave keyword-rich reviews like:
“Best dentist in Model Town, Ludhiana for painless root canal” - Responded to every review to build trust
 
3️⃣ Local Citations & Map Pack Ranking
- Updated & synced their details across directories (Justdial, Practo, Sulekha, Lybrate)
 - Built local backlinks from Ludhiana-based business directories
 - Targeted “dentist in Ludhiana near me” and “Model Town dentist”
 
📈 The Results
Within just 90 days, Gaba Dental achieved:
- 🚀 Ranking in the Top 3 Google Maps pack for searches like “dentist in Ludhiana”
 - 📞 2X more patient calls directly from Google
 - 🦷 90% increase in walk-ins at their Model Town clinic
 - ⭐ A steady stream of 5-star reviews that boosted trust & credibility
 
Before Local SEO:
– 5–6 new patients/week from word-of-mouth
After Local SEO:
– 10–12 new patients/week directly from Google searches
💡 Key Takeaways for Dentists in India
- Patients are already searching online → you just need to show up where they’re looking.
 - Reviews with keywords + location help you rank higher in Maps.
 - Local SEO is not a one-time fix → it’s a long-term growth system.
 - Even a reputed clinic can lose clients if it’s invisible digitally.
 
🚀 Conclusion
Local SEO transformed Gaba Dental in Model Town, Ludhiana from an invisible clinic into a top-ranked dental practice with double the patient footfall.
👉 If you run a dental clinic, skin care clinic, or healthcare practice in India/Dubai and want the same results:
📞 Call/WhatsApp: +91 62800 82011
📩 Email: digitalunicorn@zohomail.in
🌐 Visit: digitalunicorn.co
Let’s make your clinic the #1 choice in your city.

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