Real Estate Agents: Instagram Is Your New Sales Funnel
Gone are the days of newspaper ads and cold calls. Today’s homebuyers are scrolling, not dialing—and Instagram is their open house.
Here’s how agents are turning DMs into deals:
1. Behind-the-Scenes Stories
Walkthroughs, site visits, and build progress stories drive trust and curiosity.
2. Reels that Sell
Quick edits with before-after transitions or property highlights work wonders.
3. Clickable Funnels
Every post must direct people somewhere: DM, WhatsApp, or link in bio.
